Cutting Edge Home Curb Appeal

Home Curb appeal

Cutting Edge Home Curb Appeal

Increase Home Curb Appeal

A recent article on AOL Real Estate, discussed what goes into a perfect real estate listing. Surprisingly, while the staging of your home inside is important, the outside of your house or curb appeal seems to be influencing buyers even more.

The majority of people looking at properties online are first attracted to the exterior appearance of a home before even thinking about what the inside looks like. In fact, The Wall Street Journal just reported on a new study that says that 95% of people who looked at online home listings viewed the first photo – the one that shows the exterior of the home – for a total of 20 seconds. After that, their eyes tended to jump from one area of the screen to another, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.

Seiler goes on to say in the article, “Without an eye-catching photo, the battle is lost before it begins. You have to grab people’s attention within two seconds. Do it the way a billboard does.”

In addition according to the study, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section. It’s incredibly important that your real estate agent post remarks that are easy to understand, don’t include difficult abbreviations, too many adjectives, brand names or capped letters.

The conclusion? Photos are most important when listing your property online. Curb appeal is the hook when grabbing a potential buyers attention, but it is still important to have other photos to entice further interest.

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